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Lego will let you — yes, you — compete to design a limited-edition Lego set

The Modular Lego Store
The Modular Lego Store, one of the first official unofficial Lego sets. | Image: Krisnow

Have you ever wanted to be a Lego designer? Now’s your chance — if you create an original Lego set starting February 1st, 2023, you can compete to be one of up to five unofficial sets that Lego will officially produce. Up to 20,000 of your set will be sold to fans around the world, and you’ll even get paid — designers get 5 percent of the proceeds.

They won’t come in a traditional Lego box, mind you, and they won’t be sold in stores. They’ll exclusively be part of the online “BrickLink Designer Program,” where the boxes look like this:

Image: Lego

The Modular Lego Store in its Bricklink box, from an earlier competition.

But make no mistake — these are sanctioned, sold, produced, and shipped by Lego itself,…

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