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Apple reportedly shelved its plans to release AR glasses any time soon

Image of the Apple logo surrounded by gray, pink, and green outlines
Illustration by Nick Barclay / The Verge

Another Apple rumor from Bloomberg reporter Mark Gurman focuses on the company’s efforts to create game-changing augmented reality glasses that could make picking up your iPhone obsolete — if they’re ever built.

The race to develop consumer-friendly AR glasses is in full swing, despite notable misfires like Google’s abandoned Glass project and Microsoft’s now enterprise- and military-focused HoloLens.

Meta, Google, and others are working on similar projects with names like Project Iris and Nazare, but now Gurman reports Apple’s plan to release a set of glasses following the launch of its first mixed reality project — a high-end headset set to debut this year — had already slipped from 2023 to 2025 and is now on hold indefinitely.


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