Epic Games is trying to make a better economy for Fortnite creators with what its calls “Creator Economy 2.0,” which it announced at its State of Unreal keynote on Wednesday.
Previously, Epic creators participated in the company’s “Support-A-Creator” program. In the program, creators were issued individual codes, and if somebody bought something in the Fortnite store with that code, that creator would get 5 percent of your purchase. But the significant downside of that model is that creators would have to promote their code and just hope that people would remember to use it when making purchases.
Fortnite generates “billions” of dollars of revenue per year from purchases of outfits and items from the game’s in-game shop, Saxs Persson,…
