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Marshall, the iconic amp manufacturer, is being acquired by Marshall speaker maker Zound

Jimi Hendrix 1967 in Helsinki playing guitar with his teeth, Culture House, colorized photo
Jimi Hendrix with a Marshall amp in 1967. | Image: JJs / Alamy Stock Photo

Marshall Amplification, the 60-year-old company that’s produced iconic guitar amps used by the likes of Jimi Hendrix, Slash, and Kurt Cobain, is being acquired by Zound Industries, the Swedish company that’s previously licensed the Marshall brand for its headphones and speakers. Exact financial terms of the deal were not disclosed, but the resulting company will be the privately owned Marshall Group. The Marshall family will serve as its largest shareholder with a 24 percent stake.

Jeremy de Maillard, who currently serves as Zound’s CEO and who will be CEO of Marshall Group going forward, said in an interview with The Verge that the deal is as much about acquiring Marshall’s engineering expertise as it is about acquiring the brand name….

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