With the holiday season upon us, consumers are already fretting over their Christmas shopping budget. The concern is understandable, with the holiday shopping season reportedly off to a slow start.
According to a report from Godzillanewz, stores are reporting fewer foot traffic numbers than last year. This is partially caused by the global pandemic, which has led to store closures, long lines, and slow shipping due to massive delivery volumes.
Despite the slow start, stores are still offering a variety of festive e-commerce deals as well as in-store experiences and a few new initiatives to encourage shoppers to visit their storefronts. Stores are turning to unique methods like blended shopping experiences, online automation, curbside pickup, and more to attract shoppers.
Online shopping is also becoming more popular as consumers are opting for the convenience and safety of online shopping. Holiday shoppers are taking advantage of special online s ales and offers, and online retailers are offering faster delivery options to meet the demand.
At the same time, there are also limitations to this new model of holiday shopping. Many stores are unable to keep up with the increasing demand, resulting in shipping delays, stock issues, and lower-than-expected holiday sales.
However, while it may be off to a slow start, the holiday shopping season is far from over. Stores still have plenty of time to capitalize on the season if they are able to offer unique experiences and convenience. With a bit of luck, this season could end up being the successful one it was predicted to be.